All posts in Awards

The Awards Race is ON…

It’s the new year and that means the awards race has commenced. All those eligible for the covenant Oscars award are getting ready to be Red Carpet Worthy with the help of PR.

It wasn’t until 1990 when the campaigning for the Oscars became an expensive endeavor of cocktail parties, screenings, and ad campaigns to gain “buzz,” said Mark Pinkert of The “buzz” is a tool for the stars and studios to increase their publicity by generating more interest for people to go see their movie(s). Besides the cocktail parties, many studios contract the lead actor(s) in their movie by having them travel around to various cities to promote it. Some actors even pay for their own advertisements to improve their chances of winning. For example, Actress Melissa Leo paid for her own advertisements for her performance in “Fighter,” and won!

Melissa Leo’s Ad for the 2011 Oscars. We do not own the copyright for this image.

The Oscars campaigning has even encouraged prominent PR firms to recruit  campaign managers for the award season. Many of the firms, even the more notorious companies, participant in the campaigning for the Academy awards, such as 42 West and Ginsberg/Libby. Some of the top campaign managers are Tony Angellotti, Melody Korenbrot, Karen Fried, Jeff Sanderson, and a few others. They all have experience working with major film studios and gained their skill by working under past Oscar campaign publicists.

The Oscar race has become such an event that the Academy of Motion Pictures Art and Sciences had to enact a few rules in 2012 to protect the integrity of the awards and maintain the Oscars’ reputation.

Scott Feinberg, an awards analysis, has  predicted who he thought the nominees were going to be for 2015 Oscars before they had been officially announced early this week. As you read the list below, think to yourself about which film and actor really pops in your head and why.

Best Picture:

  • Boyhood
  • Birdman
  • Selma
  • The Imitation Game
  • Whiplash
  • Theory of Everything
  • The Grand Budapest Hotel
  • Foxcatcher
  • Nightcrawler
  • Unbroken

Best Director

  • Richard Linklater
  • Alejandro G. Inarritu
  • Ava DuVernay
  • Morten Tyldum
  • Damien Chazelle

Best Actor

  • Eddie Redmayne
  • Michael Keaton
  • Benedict Cumberbatch
  • David Oyelowo
  • Jake Gyllenhaal

Best Actress

  • Julianne Moore
  • Felicity Jones
  • Rosamund Pike
  • Reese Witherspoon
  • Jennifer Aniston

Best Supporting Actor

  • J.K. Simmons
  • Ethan Hawke
  • Edward Norton
  • Mark Ruffalo
  • Robert Duvall

Best Supporting Actress

  • Patricia Arquette
  • Meryl Streep
  • Emma Stone
  • Keira Knightley
  • Jessica Chastain

Best Adapted Screenplay

  • The Imitation Game
  • The Theory of Everything
  • Gone Girl
  • Wild
  • American Sniper

Best Original Screenplay

  • Boyhood
  • Birdman
  • Whiplash
  • Selma
  • The Grand Budapest Hotel

Best Animated Feature

  • The LEGO Movie
  • How to Train Your Dragon 2
  • Big Hero 6
  • The Boxtrolls
  • The Tale of Princess Kaguya

Best Documentary Feature

  • Citizenfour
  • Life Itself
  • Keep on Keepin’ On
  • Virunga
  • Last Days in Vietnam

Best Foreign Language Film

  • Ida
  • Wild Tales
  • Force Majeure
  • Leviathan
  • Tangerines

Best Cinematography

  • Birdman
  • Interstellar
  • Unbroken
  • Mr. Turner
  • Nightcrawler

Best Costumer Design

  • Into the Woods
  • Maleficent
  • Mr. Turner
  • The Grand Budapest Hotel
  • The Immigrant

Best Film Editing

  • Boyhood
  • Birdman
  • Whiplash
  • Foxcatcher
  • The Imitation Game

Best Makeup and Hairstyling

  • Maleficent
  • Foxcatcher
  • The Grand Budapest Hotel

Best Original Score

  • The Imitation Game
  • The Theory of Everything
  • Unbroken
  • Gone Girl
  • Interstellar

Best Original Song

  • “Lost Stars” Begin Again
  • “Everything Is Awesome” The LEGO Movie
  • “Glory” Selma
  • “Yellow Flicker Beat” The Hunger Games: Mockingjay – Part 1
  • “I’m Not Gonna Miss You” Glen Campbell: I’ll Be Me

Best Production Design

  • Into the Woods – Dennis Gassner
  • Birdman – Kevin Thompson
  • Interstellar – Nathan Crowley
  • The Imitation Game – Maria Djurkovic
  • The Grand Budapest Hotel

Best Sound Editing

  • Interstellar
  • Unbroken
  • Guardians of the Galazy
  • Whiplash
  • The Hobbit: The Battle of Five Armies

Best Sound Mixing

  • Into the Woods
  • Interstellar
  • Unbroken
  • Whiplash
  • Guardians of the Galaxy

Best Visual Effects

  • Interstellar
  • Dawn of the Planet of the Apes
  • Guardians of the Galaxy
  • Transformers: Age of Extinction
  • The Hobbit: The Battle of the Five Armies

Can’t wait to see who wins because they were Red Carpet Worthy!

Christmas the Time of Social Marketing


Two retailers, John Lewis and Marks & Spencer’s, have shown the world the importance of putting social “at the heart” of an integrated campaign, stated Sarah Vizard.

John Lewis, a department store based in Great Britain, has created a holiday campaign about a young boy and his pet penguin named Monty. The ad sends a positive message on friendship and christmas love.

Since its debut, a communications agency, Waggener Edstrom’s Brand Agility, has noticed that the campaign has gained more notoriety on social media and is constantly increasing visibility as it leads into its fourth week. The Waggener Edstrom‘s Brand Agility company has conducted a study for this year’s christmas campaigns by using a index to measure the engagement, originality, differentiation, and relevance of each campaign for the past 30 days.  John Lewis received a 44, which is the highest score.

The other popular ad that been making a splash is the two fairies ad by Marks and Spencer, a British multinational retail store. These two fairies go around the city and use their magic to help strangers by performing “random acts of kindness.” They received the second highest score of 42.

Each retailer had created dynamic characters and story lines which enabled them to generate buzz from the ads and from it created a strong social media following. The two fairies and Monty the penguin now have their own Twitter profiles. We Are Social, a social media agency, has collected data showing that #MontythePenguin has been mentioned over 200,000 times on Twitter and #followthefairies over 24,000 times. This has increased engagement and communication with audiences for both retailers.

Screen Shot 2014-12-03 at 1.23.19 PM

Example of John Lewis’ Twitter for #MontythePenguin

Screen Shot 2014-12-03 at 1.22.48 PM

See how Marks & Spencer encourage social action through magic and christmas by giving away christmas trees to those in need.

The final results from the study demonstrated that having “strong content creation, audience interaction, and quick responses” makes for a winning campaign, Vizard said.

Check out the two ads below and see how creating a social ad encourages customers to communicate and connect with retailers. Contact us today to find out how we can help you with your social PR campaign. Follow us on Facebook and Twitter.

John Lewis’ Monty the Penguin


Marks & Spencer’s Follow the Fairies


This Christmas let’s all be Red Carpet Worthy!

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RCW Welcomes Union Rescue Mission

A big warm welcome to RCW’s newest client the Union Rescue Mission! 


The Union Rescue Mission (URM) is one of the largest missions of its kind in America — bringing help and hope to men, women, and children experiencing homelessness in Downtown Los Angeles. The URM provides comprehensive emergency and long-term services to our guests to help them escape the dangerous streets of Skid Row. Women and children now make up 40% of people experiencing homelessness. That’s why the Union Rescue Mission created the Hope Gardens Family Center. The Hope Gardens Family Center houses and helps over a 100 children, mothers, and single women get off of skid row and transition to a independent living.

With the holidays right around the corner, there is no better time this year to get involved with non-profits and charities. It’s the time of year to give back. RCW Media Group has partnered with the URM and their Hope Garden Family Center for the 2014 Hearts for Hope “A Future of Hope” Gala. The Gala will take place at the Four Seasons, West Lake Village. This year’s red carpet event will include a silent auction, only the best in entertainment, great food, and company.

Last year’s entertainment included Joy Enriquez, wife of Grammy Award winning producer Rodney “Darkchild” Jerkins, Malibu singer-songwriter Kylie Hughes, and was hosted by comedian Robert G. Lee. Thanks to the 2013 honorees, sponsors, and special guests, the event was a success, raising over $400,000 for the Hope Garden Family Center.

The RCW team is honored to be apart of such a great cause and the 2014 Hearts for Hope “A Future of Hope” Gala!

For information on attendance and sponsorship for the 2014 Gala, please contact

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2014 Emmy Highlights


Award Show Season has officially kicked off! Last evening at the 66th Emmy Award Show, downtown LA was packed with talent! Hosted by Seth Meyers, Julianna Margulies won the award for best actress in a drama series and Bryan Cranston, took the award for best lead actor.  Additional Emmy Award winners included hit TV show series Breaking Bad and Modern Family. There was not a dry eye in the NOKIA Theatre with Billy Chrystal’s special tribute to Robin Williams. And we, well, were captured by the fashion.


Emmy Award Show 2014  fashion highlights….


Julia Roberts – Elie Saab Couture


We say…YES!

Changing it up from your typical floor length gown, Julia took a risk with this navy blue dress and it PAID off!

Lena Dunham – Giambattista Valli Couture



We do love Lena’s character on Girls. Ombre, however, should be kept strictly for hair.

Sofia Vergara- Robert Cavalli


Nailed it! 

Always stunning in her go-to silohuette picks. White was even a nice change to her usual bright selections.

Sarah Hyland – Christian Siriano 



Loved seeing the high waisted skirt and crop top trend pulled off on a Red Carpet!

Hayden Panettiere – Lorena Sarby



Who says moms-to-be can’t be sexy? Hayden shows off her curves while keeping it classy with this silver pick.

We can’t wait to share our fashion favorites this Award Show Season! Stayed tuned…

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Exposed: Chris Mitchell

Chris mitchell Chiwetel Ejiofor Matthew McConoaughey chris mitchell Asis Ansari

Chris Mitchell Pharell

GQ Vice President & Publisher, Chris Mitchell wore his brown birds-eye double-breasted custom suit from Klein Epstein & Parker Made to Measure to this year’s Men of the Year 2013 event, held at the historic Wilshire Ebell. He sported this cool custom look to celebrate notable men as Matthew McConaughey and of course the winner Justin Timberlake.

Chris Mitchell Exposed

*Photos courtesy of Getty Images*

2013 Emmys

Television’s favorite stars gathered to the red carpet last night for the 65th Emmy Awards from hit series like Modern Family, How I Met Your Mother, Breaking Bad, Mad Men and more. The stars and starlets dressed to impress in ensembles from Vera Wang to Marchesa. Here are some of our favorites:

kerry washinton

Kerry Washington

Julianne Hough

Julianne Hough

Christina Hendricks

Christina Hendricks

 julie bowen

Julie Bowen

65th Annual Primetime Emmy Awards - Arrivals

Zooey Deschanel

65th Annual Primetime Emmy Awards - Arrivals

Rocsi Diaz

Zachary Quinto

Zachary Quinto


Jim Parsons

Neil Patrick Harris

Neil Patrick Harris

Bryan Cranston

Aaron Paul & Bryan Cranston

*Author: Amanda Kim

Personalizing The PR Industry

photo 3

Located in the heart of Los Angeles, RCW is a boutique PR firm that discovers and cultivates the best opportunities to expose fashion and lifestyle brands to the world. While the products and industry may change, our creative approach and effective results do not. Founder Casandra Walker, established RCW through her successes in key entertainment markets such as New York and Los Angeles. With over 14 years in the fashion and PR industry, Walker possesses a network of over 2000 key stylists, celebrities and top tier media relations. Casandra is affiliated with figures, brands and associations such as: Will.I.Am, Carmen Electra, Nick Cannon, FGI, Smart Water, Klein Epstein & Parker, Iconic Invanity and more.  At RCW, we believe in working with our clients on a personalized basis and finding only the best opportunities that are Red Carpet Worthy.



In the past year RCW has helped menswear company Klein Epstein & Parker launch its second location in addition to obtaining three editorial features in LA Confidential and Riviera magazine. With clients such as the American Gentleman Magazine, Nick Cannon’s Ncredible, Pacsoft, Cocco Lily, Klein Epstein & Parker and more, RCW thrives in its ability to cater to a variety of industries while ensuring quality service and relations. RCW actively collaborates with in-house contacts from the east to west coast which provides our clients with a solid market exposure. We take into account the necessity of individualization and collaborate to address the particular conditions, visions and goals of each client. RCW offers a customizable range of services that includes brand development, marketing/public relations, or special events to address your business branding needs and all things red-carpet worthy.

Mercedes Benz Fashion Week Spring 2014

September 5-12 marks the golden week for the Mercedes Benz Fashion Week where top designers, celebrities and fashionistas flocked to New York to snag a look at the Spring/Summer 2014 collections. The designs were minimal and structured while others were extravagant. Nonetheless, all the designs were a lovely vision with a great mix of materials and colors.

Here are some of our favorites for women’s fashion:

zimmerman 1

zimmerman 2


candela 2

candela 1





Pamel;a Roland 1

Pamela Roland 2


rbecca minkoff 2

Rebecca Minkoff 1






Vivienne Tam 1


*Photos taken from Getty Images*

*Author: Amanda Kim*

Top It Off


The right accessorizing can make all the difference. Add a classic flare this Fall with accents from Klein Epstein & Parker like Onyx cuff links and patterned pocket squares.  KEP is also proud to be the only West Coast carrier for MOVE hats which have been used in award-winning films like Le Miserables, Titanic, and Sherlock Holmes.

*Author: Amanda Kim*

2013 Video Music Awards

At this year’s VMA’s, fashion took a front seat with A-listers in bold, edgy and “unique” pieces.

Whatever the stars wore, they were sure to rock it though!

katy perry


2013 MTV Video Music Awards - Audience




chanel i


 2013 MTV Video Music Awards - Red Carpet






Erin Wasson




and last but not least…Lady Gaga

*Photos taken from Huffington Post*

*Author: Amanda Kim*