All posts in Trends

A New Skincare Line for the Most Sensitive Skin

Breaking out from harsh skincare products is what inspired Sarah Bbeauty to make her own all-natural skincare line. Both she and her children suffer from extremely sensitive skin and most products on the market were hurting more than they were helping. As a make-up artist to the stars she knows a thing or two about the importance of nourished skin. Having no luck with the typical products, she decided to develop her own skincare products, starting with body lotions & lip balm.

bio-240x300Sarah began experimenting in her kitchen with the help of her nanny back in October of 2014. Together, they began developing lotions, creams, and lip balms. Each item they created are all natural made with high grade, cold press based oils and scented with organic essential oils, feeding your skin with natures finest ingredients. She combined avocado oils, coco butter, botanicals, and other oils to ensure that her family’s sensitive skin would be healed rather than hindered. For a while she tested many different formulas. Sarah finally perfected the secret recipe to healthy, moisturized skin.

During work she began using her lotions on clients and giving samples to friends and family. The results amazed her client and they began to demand for these lotions which was beyond what Sarah ever imagined. With people near and far falling in love with her sample products, she has decided to mass produce and officially launch her sinecure line.

With friendly encouragement and stable investors, Restoration Skincare was created. Sarah Bbeauty has sought out the help of RCW Media Group to share the products with others who are plagued with sensitive skin and looking for an all-natural, 100% vegan, no fillers or preservatives, skincare line that is safe for all ages.

RCW Media Group is determined to help Restoration Skincare be the best new skincare line sold today. We will be striving to build brand identity and promote the line with its official launch this Summer ’15. Look for product updates and mark your calendars for the upcoming International Beauty Show in Las Vegas.

One Who Loves Color Will Love This!

Stylist and socialite, Veronica Ebie-Odeka is adding a new title to her resume “Product Developer and Cosmetic Entrepreneur.”  She is creating her own line of nail polish that she intends for it to accessorize the everyday outfit by adding a pop of brilliant, bold color, called VANE Nail Lacquer.

Image from

Image from 

Courtesy of Veronica's Instagram.

Courtesy of Veronica’s Instagram.

Veronica has decided to create this cosmetic to accentuate the color within the styles she assembles for her high-profile clients in Nigeria. She has an extensive history in the Fashion Industry. First, she started modeling for major brands in America and through her experiences learned how to become a stylist. After achieving an impressive profile she decided to take her expertise to her hometown in Nigeria. There she built a niche within the community and has blossomed. Veronica has established herself as a Fashion guru by launching VANE Style, opening VANE style showroom, and building an online following with her fashion informative blog posts on style tips for the everyday woman.

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This nail lacquer will embody all that she loves from the fashion industry. Color, florals, and chic designs. This summer VANE Nail Lacquer will launch their core 8 colors along with 4 seasonal colors.

VANE Nail Laquer is RCW Media Group’s latest high-profile client.  This is an exciting time for us here in the office as we create brand identity, packaging, and marketing materials in preparation for the launch. For Vane Nail Lacquer, we will assist in building of the product and promotion once it is ready to be sold. Check our social media for the latest news and previews of what to expect. We are excited to help Veronica build this new product from the ground up and make it Red Carpet Worthy!

The Awards Race is ON…

It’s the new year and that means the awards race has commenced. All those eligible for the covenant Oscars award are getting ready to be Red Carpet Worthy with the help of PR.

It wasn’t until 1990 when the campaigning for the Oscars became an expensive endeavor of cocktail parties, screenings, and ad campaigns to gain “buzz,” said Mark Pinkert of The “buzz” is a tool for the stars and studios to increase their publicity by generating more interest for people to go see their movie(s). Besides the cocktail parties, many studios contract the lead actor(s) in their movie by having them travel around to various cities to promote it. Some actors even pay for their own advertisements to improve their chances of winning. For example, Actress Melissa Leo paid for her own advertisements for her performance in “Fighter,” and won!

Melissa Leo’s Ad for the 2011 Oscars. We do not own the copyright for this image.

The Oscars campaigning has even encouraged prominent PR firms to recruit  campaign managers for the award season. Many of the firms, even the more notorious companies, participant in the campaigning for the Academy awards, such as 42 West and Ginsberg/Libby. Some of the top campaign managers are Tony Angellotti, Melody Korenbrot, Karen Fried, Jeff Sanderson, and a few others. They all have experience working with major film studios and gained their skill by working under past Oscar campaign publicists.

The Oscar race has become such an event that the Academy of Motion Pictures Art and Sciences had to enact a few rules in 2012 to protect the integrity of the awards and maintain the Oscars’ reputation.

Scott Feinberg, an awards analysis, has  predicted who he thought the nominees were going to be for 2015 Oscars before they had been officially announced early this week. As you read the list below, think to yourself about which film and actor really pops in your head and why.

Best Picture:

  • Boyhood
  • Birdman
  • Selma
  • The Imitation Game
  • Whiplash
  • Theory of Everything
  • The Grand Budapest Hotel
  • Foxcatcher
  • Nightcrawler
  • Unbroken

Best Director

  • Richard Linklater
  • Alejandro G. Inarritu
  • Ava DuVernay
  • Morten Tyldum
  • Damien Chazelle

Best Actor

  • Eddie Redmayne
  • Michael Keaton
  • Benedict Cumberbatch
  • David Oyelowo
  • Jake Gyllenhaal

Best Actress

  • Julianne Moore
  • Felicity Jones
  • Rosamund Pike
  • Reese Witherspoon
  • Jennifer Aniston

Best Supporting Actor

  • J.K. Simmons
  • Ethan Hawke
  • Edward Norton
  • Mark Ruffalo
  • Robert Duvall

Best Supporting Actress

  • Patricia Arquette
  • Meryl Streep
  • Emma Stone
  • Keira Knightley
  • Jessica Chastain

Best Adapted Screenplay

  • The Imitation Game
  • The Theory of Everything
  • Gone Girl
  • Wild
  • American Sniper

Best Original Screenplay

  • Boyhood
  • Birdman
  • Whiplash
  • Selma
  • The Grand Budapest Hotel

Best Animated Feature

  • The LEGO Movie
  • How to Train Your Dragon 2
  • Big Hero 6
  • The Boxtrolls
  • The Tale of Princess Kaguya

Best Documentary Feature

  • Citizenfour
  • Life Itself
  • Keep on Keepin’ On
  • Virunga
  • Last Days in Vietnam

Best Foreign Language Film

  • Ida
  • Wild Tales
  • Force Majeure
  • Leviathan
  • Tangerines

Best Cinematography

  • Birdman
  • Interstellar
  • Unbroken
  • Mr. Turner
  • Nightcrawler

Best Costumer Design

  • Into the Woods
  • Maleficent
  • Mr. Turner
  • The Grand Budapest Hotel
  • The Immigrant

Best Film Editing

  • Boyhood
  • Birdman
  • Whiplash
  • Foxcatcher
  • The Imitation Game

Best Makeup and Hairstyling

  • Maleficent
  • Foxcatcher
  • The Grand Budapest Hotel

Best Original Score

  • The Imitation Game
  • The Theory of Everything
  • Unbroken
  • Gone Girl
  • Interstellar

Best Original Song

  • “Lost Stars” Begin Again
  • “Everything Is Awesome” The LEGO Movie
  • “Glory” Selma
  • “Yellow Flicker Beat” The Hunger Games: Mockingjay – Part 1
  • “I’m Not Gonna Miss You” Glen Campbell: I’ll Be Me

Best Production Design

  • Into the Woods – Dennis Gassner
  • Birdman – Kevin Thompson
  • Interstellar – Nathan Crowley
  • The Imitation Game – Maria Djurkovic
  • The Grand Budapest Hotel

Best Sound Editing

  • Interstellar
  • Unbroken
  • Guardians of the Galazy
  • Whiplash
  • The Hobbit: The Battle of Five Armies

Best Sound Mixing

  • Into the Woods
  • Interstellar
  • Unbroken
  • Whiplash
  • Guardians of the Galaxy

Best Visual Effects

  • Interstellar
  • Dawn of the Planet of the Apes
  • Guardians of the Galaxy
  • Transformers: Age of Extinction
  • The Hobbit: The Battle of the Five Armies

Can’t wait to see who wins because they were Red Carpet Worthy!

Christmas the Time of Social Marketing


Two retailers, John Lewis and Marks & Spencer’s, have shown the world the importance of putting social “at the heart” of an integrated campaign, stated Sarah Vizard.

John Lewis, a department store based in Great Britain, has created a holiday campaign about a young boy and his pet penguin named Monty. The ad sends a positive message on friendship and christmas love.

Since its debut, a communications agency, Waggener Edstrom’s Brand Agility, has noticed that the campaign has gained more notoriety on social media and is constantly increasing visibility as it leads into its fourth week. The Waggener Edstrom‘s Brand Agility company has conducted a study for this year’s christmas campaigns by using a index to measure the engagement, originality, differentiation, and relevance of each campaign for the past 30 days.  John Lewis received a 44, which is the highest score.

The other popular ad that been making a splash is the two fairies ad by Marks and Spencer, a British multinational retail store. These two fairies go around the city and use their magic to help strangers by performing “random acts of kindness.” They received the second highest score of 42.

Each retailer had created dynamic characters and story lines which enabled them to generate buzz from the ads and from it created a strong social media following. The two fairies and Monty the penguin now have their own Twitter profiles. We Are Social, a social media agency, has collected data showing that #MontythePenguin has been mentioned over 200,000 times on Twitter and #followthefairies over 24,000 times. This has increased engagement and communication with audiences for both retailers.

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Example of John Lewis’ Twitter for #MontythePenguin

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See how Marks & Spencer encourage social action through magic and christmas by giving away christmas trees to those in need.

The final results from the study demonstrated that having “strong content creation, audience interaction, and quick responses” makes for a winning campaign, Vizard said.

Check out the two ads below and see how creating a social ad encourages customers to communicate and connect with retailers. Contact us today to find out how we can help you with your social PR campaign. Follow us on Facebook and Twitter.

John Lewis’ Monty the Penguin


Marks & Spencer’s Follow the Fairies


This Christmas let’s all be Red Carpet Worthy!

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Top 3 PR Stories Trending This Week


It’s important for us PR pros to stay on top of what’s going on in the world and what’s trending. Whether it be causing a PR movement, handling a PR crisis, or maintaining an image online, here are my top 3 finds for this week’s must reads.

1. Starbucks’ new dress code allows tattoos in “cool” pr move

Your favorite coffee spot has released an internal email informing employees about their new dress code policy. Employees will now be able to visibly show off their piercings and tattoos. An employee stated, “being able to show off our tattoos allows us to relate to customers more than we already do”. And a great tactic for Starbucks to portray an even more “hip” vibe. Bravo Starbucks!

2.  4 PR lessons from ‘Gone Girl’

I’ll be sure not to spoil any story lines or ending for you. However, what we can talk about are the great PR lessons learned from the movie. Here are 4 PR tips to keep in mind when handling unwanted media buzz:

  • Prepare for the media
  • Tell your own story
  • Call in the experts
  • Come clean

3. 10 tips for LinkedIn publishing 

In a recent study of top 3,000 performing content, it shows how LinkedIn is quite different than other platforms. Here’s some interesting results from the article:

  • MORE IS BETTER! (say what?)
  • Thursdays is the best performing day
  • Your posts should have 8 images
  • An 11 year old should be able to read it
  • Remove questions from your titles

We hope you enjoyed these PR must reads!


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In a New York State of Mind: #NYFW


We are sad to see New York Fashion Week  officially come to a close. This week was packed with great fashion, parties and front row celebrities! Here are some highlights from our favorite shows.

BCBG Mazazria Show


The BCBG show took place on Thursday, September 4th at the Theatre. Looks were bohemian and in pastels. The “it” pale colors included grays, lavenders and light blush. Here’s the best part. If you liked what you saw on the runway, you were able to buy the look right from your seat. By “liking” a photo on instagram customers were sent directly to a link for purchase. Bravo BGBG!


Michael Costello Show 


The man behind Beyonce’s gorgeous Grammy dress and one of personal favorites, Michael Costello presented his Fall 2014 collection on Tuesday, September 9th at the Pavilion. Plunging necklines, high slits and and sheer paneling could be seen down the runway. We absolutely love the white lace! Look forward to what he puts together next season!


Our Pick for the “New York Street Look” 


Chiara Ferragni in Valentino


Front Row Celebs  


Celebs including Beyonce, Paris and Nicole looked on front row during NYFW.


See you all next season! And at #LAFW! And remember, stay Red Carpet Worthy!

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Falling for Fall


It’s bittersweet as we start putting away those flip flops and bikinis and say hello to Fall. We do have however, have some things to look forward to this Fall. Including Pumpkin flavored everything and one of the most exciting months for fashion! With NYFW kicking off this week, September is a month for us fellow fashionistas to start making a subtle switch from Summer brights to Fall basics. Here are some trends and tips to help you with the switchover.



1. Beat the blues.

Summer can definitely be tough to let go of. As far as fashion goes, make it simple. Start adding hues of blues to create a monotone look this Fall. Pull blue pieces you already have in your closet. Blues go great with nudes and beiges. This goes for your nail polish too!


2. Get cozy.

One of my favorite things about Fall is feeling cozy. I love cuddling up in a blanket with a good book or throwing on some comfy sweatpants. Sometimes though, you do have to leave the house. It’s time to pull out those light weight sweaters and be comfortable while still looking cute.


3. Have some school spirit.

Switching it up from your typical blazer or leather jacket, starter jackets are a huge trend for NYFW this year. Complete the look by throwing your jacket over a simple white t-shirt and blue jeans.


Be sure to follow our blog for more fashion tips this Fall and remember to stay Red Carpet Worthy!

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#TBT: Old School vs. New School PR


Before social media came along, the Public Relations world pretty much stayed unchanged. Pitches were sent by fax and email. Followed by a phone call or in person visit. With three basic PR principles in mind…

  • Create Awareness
  • Drive Sales
  • Build Loyalty

Today, social media and advances in technology allow us to connect like never before. It maybe be more convenient for us PR Pros, but definitely less personal. How do us PR Pros approach the NEW SCHOOL world of PR?


Tip: The press release  has evolved.

In writing effecting press releases, remember less words and less fluff! Media contacts receive thousands of emails a day and it’s important for you to keep that in mind when crafting your perfect press release or pitch. Press releases should be “sharable” and with key words for search engine optimization. Emails to media contacts should be personalized, as mass emails are on the outs.


Tip: Media is not your only audience.

Social media is the new news platform. 51% of people said they received news via who they follow. Bloggers also have a HUGE impact on consumers. Therefor, more a chance for your client to be seen and trusted by them. Research and engage with these social community leaders.


Tip: PR pros must work smarter.

Create media materials in an article format and include pictures. Target hyperlocal mediums (less regional and more local).



Remember, social media should be used as a means of research or engaging with customers and influencers…not building relationships. PR Pros need to keep in mind the OLD SCHOOL PR mindset (relationships are key) in approaching the NEW SCHOOL PR  (using social media effectively).


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How to Pitch


Publication and media contacts receive hundreds if not thousands of pitch emails a day. How do you ensure your pitch email was opened and read? And more importantly, was it effective? Here’s what we suggest for writing the perfect email pitch.


1. Be personable!

At RCW, it is important for us to really know our contacts. By knowing our contacts and engaging with them on a regular basis, we know what each individual editor or media contact wants and needs as far as pitches go. Spelling their name wrong is a huge NO NO. Make sure to re-read your email before clicking send.
2. Be short and to the point.

Can you say information overload!? More emails are moved to trash than read daily. Make it easy on your contact and remove the fluff. Save your contact time in trying to figure out what exactly you are trying to say and get straight to the point.
3. Pitch the story, not the product or brand.

Editors are more likely work off an interesting story angel about a product or brand and adding their own spin on it.


RCW Media Group is a full service agency to help with all your pitching needs. Contact us today to schedule your FREE business evaluation and personalized proposal, contact


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A Twist on #TBT


It’s only Wednesday, I know. This is not your usual Throwback Thursday post but more of a Throwback Thursday Wish-list. These are the fashion trends that if I got my way would be long gone by this afternoon and the #TBTs of tomorrow.

There are trends that we can’t seem to get rid of. They may even disappear for a moment but when you least expect it they pop back up on the feet of your co-worker, on the head of a friend, or on the arm of Sarah Jessica Parker in Sex and the City. At this point we’re use to it- after that first spotting, the trend will inevitably spread like something contagious, leaving you with trend resentment or less commonly known as dissatisfashion.

The trends that truly irk me are not ones that I believe are just not very cute because hey, to each her own right? No, the ones that really get to me are the trends that honestly just do not make any practical sense. Before anyone objects saying fashion does not have to be practical, let me give a few examples.

Jackets Worn As Capes

It has the arm-holes. It’s a brisk day with a cool breeze. You are holding a Starbucks coffee. Yet, your jacket is laying precariously over your shoulders. It is just senseless! Maybe if you had big plans to stand in one place all day long I could wrap my head around it the way some people wrap their jackets over their backs, but that is rarely the case. We move around, we hail cabs, we text on our smartphones, we grab chap stick from our purses. A jacket perched over our shoulder, looking like it could slip off any minute, makes the simplest activity more difficult. Also, while we’re on the subject, I do believe your jacket would look just as cute, if not cuter, if put on properly. So, the real question is, why? Why do people do this? If you would like to wear a cape I recommend buying an actual cape so you can at least tie the drawstring around your neck and go about your day without having to worry about losing your jacket to a small gust of wind.



It’s upsetting because I really do enjoy the beanie look. Being from Laguna Beach, I grew up on the flannel-beanie combo. Then there came the day when we had taken the beanies too far. They used to be worn in cold weather to keep our heads and top of our ears toasty. The exception to this was a really unfortunate hair day when a beanie seemed like the only solution. However, 2013 hit and all the sudden beanies were taking the hat world by a storm. What once was a winter hat had become an all year round’ “I’m sooo laid back” statement. This is when I began to get a little peeved. Anyone wearing a beanie in 80 degree weather has to be seriously overheating and just trying to keep their cool. There is no doubt that underneath the the rolled-up part of the beanie that sits on the top of the forehead, there are beads of sweat uncomfortably causing forehead acne. So, again, the question is why? Why do people do this? Wear a beanie skiing, wear one with a sweatshirt on a comfy outfit day, even wear one to sleep for all I care, but this trend that somehow makes a beanie at Coachella acceptable needs to go.

Gladiator Sandals 

I don’t feel as strongly about this particular trend but I would have to say I’m getting a little tired of it. There was a year or two where anyone who was anyone had multiple pairs of gladiator sandals, then right as we all expected the trend would die out, gladiators put up a valiant fight, sticking around longer than they ever should’ve. The gladiator sandals that really stands out to me as a fashion mystery are the ones that extend in a web-like manner toward the knee. I’ve never owned a pair but all I can imagine is that they pinch in all the wrong places, suffocate your calves, and rub uncomfortable as you walk. I was happy to see those gladiator sandals begin their decline because I was feeling peer-pressured into trying them out and on the brink of giving in. However, just the other day, my friend showed me a new pair she had just purchased! I’m getting anxious just thinking about what this could possibly mean. Let’s stop these shoes in their tracks and make them tomorrow’s #TBT. Please!


Some trends are just not meant to last. Some end because we realize they are actually not very cute, some because they’ve been around for too long, and some because we realize they just don’t make any sense! So, I say lets leave the question of why unanswered and instead make these fashion trends the trends of the past, and the #TBTs of tomorrow.


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