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A New Skincare Line for the Most Sensitive Skin

Breaking out from harsh skincare products is what inspired Sarah Bbeauty to make her own all-natural skincare line. Both she and her children suffer from extremely sensitive skin and most products on the market were hurting more than they were helping. As a make-up artist to the stars she knows a thing or two about the importance of nourished skin. Having no luck with the typical products, she decided to develop her own skincare products, starting with body lotions & lip balm.

bio-240x300Sarah began experimenting in her kitchen with the help of her nanny back in October of 2014. Together, they began developing lotions, creams, and lip balms. Each item they created are all natural made with high grade, cold press based oils and scented with organic essential oils, feeding your skin with natures finest ingredients. She combined avocado oils, coco butter, botanicals, and other oils to ensure that her family’s sensitive skin would be healed rather than hindered. For a while she tested many different formulas. Sarah finally perfected the secret recipe to healthy, moisturized skin.

During work she began using her lotions on clients and giving samples to friends and family. The results amazed her client and they began to demand for these lotions which was beyond what Sarah ever imagined. With people near and far falling in love with her sample products, she has decided to mass produce and officially launch her sinecure line.

With friendly encouragement and stable investors, Restoration Skincare was created. Sarah Bbeauty has sought out the help of RCW Media Group to share the products with others who are plagued with sensitive skin and looking for an all-natural, 100% vegan, no fillers or preservatives, skincare line that is safe for all ages.

RCW Media Group is determined to help Restoration Skincare be the best new skincare line sold today. We will be striving to build brand identity and promote the line with its official launch this Summer ’15. Look for product updates and mark your calendars for the upcoming International Beauty Show in Las Vegas.

A Mother’s Haven Has Found a Home at RCW

Is there a place that has everything, such as products and classes, an expecting mother or new parent will need? The answer, yes, A Mother’s Haven. For 14 years, this maternity & Baby Boutique has provided visitors, from the San Fernando Valley and beyond, with products, exceptional customer service and educational classes.

A Mother’s Haven Boutique sells a vast amount of eco-friendly toys and gear that all parents will need for their child. You can find early developmental toys to breast pumps and nursing bras to car seats. A Mother’s Haven sells many products from various brands. One brand that may stick out in your mind is Honest Company, founded by Jessica Alba, which makes baby products that are affordable, eco-friendly, and safe.

This boutique does more for a family than just sell baby products. They support and educate families by offering prenatal, postnatal, and toddler enrichment classes at their Education Center.  Their classes cover topics that all parents will want to know. Expecting parents can learn about Infant CPR, Caring for a Newborn, and more. Mothers can even attend Breastfeeding Workshops. New parents can attend classes that both bond and educate their babies. The Education Center hosts Mommy and Me, Daddy and Me, and Sign Language classes. These are just a handful.

For years, the instructors and staff have been impacting the lives of the families that visit the boutique. Bianca B., the new-owner, had decided to relocate to generate an even better experience for parents.

She said, “I am so honored to be the new steward for A Mother’s Haven.  Working with new families and babies gives me such a thrill!  Our new location is in a family oriented center and is such a great fit for us and a great place for our customers.  I am so excited for this positive change.”

A glimpse of what the new location looks like.

A glimpse of what the new location looks like.

As can be seen, A Mother’s Haven is, “so much more than just a store.” RCW Media Group is excited to work with Bianca and help them increase the positive influence they have in a family’s life by making them red carpet worthy!

Check out their website for more information about the store, products, and classes.

 

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RCW Welcomes Union Rescue Mission

A big warm welcome to RCW’s newest client the Union Rescue Mission! 

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The Union Rescue Mission (URM) is one of the largest missions of its kind in America — bringing help and hope to men, women, and children experiencing homelessness in Downtown Los Angeles. The URM provides comprehensive emergency and long-term services to our guests to help them escape the dangerous streets of Skid Row. Women and children now make up 40% of people experiencing homelessness. That’s why the Union Rescue Mission created the Hope Gardens Family Center. The Hope Gardens Family Center houses and helps over a 100 children, mothers, and single women get off of skid row and transition to a independent living.

With the holidays right around the corner, there is no better time this year to get involved with non-profits and charities. It’s the time of year to give back. RCW Media Group has partnered with the URM and their Hope Garden Family Center for the 2014 Hearts for Hope “A Future of Hope” Gala. The Gala will take place at the Four Seasons, West Lake Village. This year’s red carpet event will include a silent auction, only the best in entertainment, great food, and company.

Last year’s entertainment included Joy Enriquez, wife of Grammy Award winning producer Rodney “Darkchild” Jerkins, Malibu singer-songwriter Kylie Hughes, and was hosted by comedian Robert G. Lee. Thanks to the 2013 honorees, sponsors, and special guests, the event was a success, raising over $400,000 for the Hope Garden Family Center.

The RCW team is honored to be apart of such a great cause and the 2014 Hearts for Hope “A Future of Hope” Gala!

For information on attendance and sponsorship for the 2014 Gala, please contact rcwmediagroup@gmail.com.

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The Calabasas Chamber of Commerce Welcomes RCW Media Group as a New Member!

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Announced in the July 31st, 2014 issue of the Acorn, the Calabasas Chamber of Commerce welcomed RCW Media Group as a new member at their monthly Business Luncheon. The day brought together current and new members of the Chamber for meet and greets, raffle drawings and prizes, group activities, and an official ribbon cutting for the new members including our very own RCW Media Group.

Having quite the fashion background, an established network over 2,000 key industry contacts and a knack for business development, Casandra Walker, CEO & Founder, pursued a career Public Relations by opening RCW Media Group in 2009.

RCW Media Group is a boutique PR agency that exposes lifestyle brands to the world. RCW brings clients and their products and services to editors, consumers, and the press. Whether a brand needs a personal publicist, help launching a business, brand or service, or planning special events, RCW Media Group is here to connect brands and audiences to all things “Red Carpet Worthy”.

It’s a honor to be apart of the Chamber! A big thank you to the Calabasas Chamber of Commerce staff and its’ members for such a memorable day!

 

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In a New York State of Mind: #NYFW

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We are sad to see New York Fashion Week  officially come to a close. This week was packed with great fashion, parties and front row celebrities! Here are some highlights from our favorite shows.

BCBG Mazazria Show

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The BCBG show took place on Thursday, September 4th at the Theatre. Looks were bohemian and in pastels. The “it” pale colors included grays, lavenders and light blush. Here’s the best part. If you liked what you saw on the runway, you were able to buy the look right from your seat. By “liking” a photo on instagram customers were sent directly to a link for purchase. Bravo BGBG!

 

Michael Costello Show 

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The man behind Beyonce’s gorgeous Grammy dress and one of personal favorites, Michael Costello presented his Fall 2014 collection on Tuesday, September 9th at the Pavilion. Plunging necklines, high slits and and sheer paneling could be seen down the runway. We absolutely love the white lace! Look forward to what he puts together next season!

 

Our Pick for the “New York Street Look” 

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Chiara Ferragni in Valentino

 

Front Row Celebs  

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Celebs including Beyonce, Paris and Nicole looked on front row during NYFW.

 

See you all next season! And at #LAFW! And remember, stay Red Carpet Worthy!

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Guide for a Holiday Weekend in LA

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No plans for the Holiday weekend? We put together a must see and do list over the next 72 hours.

 

1. Take a tour!

Go behind the scenes at a real life studio or walk the promenade. Universal Studios has plenty of shopping and dining to keep you entertained all day! During the evening, enjoy a free concert. www.universalstudioshollywood.com

 

2. Go for a hike.

See Hollywood like you have never seen it before! Runyon Canyon offers breath taking views for hikers and great trails for bikers. runyoncanyon-losangeles.com

 

3. SHOP!

Holiday weekends means holiday deals. If you haven’t been over to shop on Rodeo Drive, when’s a better time to go than right now. With shops for everyone, this can be the perfect time for families or friends. www.rodeodrive-bh.com/index4.html

 

4. See the Stars.

A tourist must see, check out Hollywood’s Walk of Fame this holiday. I suggest stopping at our favorite, star 6774!  www.walkoffame.com

 

5. Dine.  

Known for being a restaurant spot for celebrity sightings, WolfGang Puck has several locations around LA. Any location you visit, will provide you with a great dining experience. www.wolfgangpuck.com/restaurants/locations/los-angeles

 

6. Educate yourself. 

Discover masterpieces from artists such as Vincent van Gogh’s at the Getty Center. Make sure you check out their event calendar as they always have daily activities planned. www.getty.edu

 

7. See LA from above. 

What better way to end the summer by overlooking one of the most beautiful beach destinations in California? Take a ride on the Santa Monica Ferris Wheel this weekend. While your there, enjoy a walk on the boardwalk and head up to the promenade for more fun! santamonicapier.org/fun/

 

No matter what you end up doing this weekend, we wish you a happy and safe Holiday weekend!

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2014 Emmy Highlights

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Award Show Season has officially kicked off! Last evening at the 66th Emmy Award Show, downtown LA was packed with talent! Hosted by Seth Meyers, Julianna Margulies won the award for best actress in a drama series and Bryan Cranston, took the award for best lead actor.  Additional Emmy Award winners included hit TV show series Breaking Bad and Modern Family. There was not a dry eye in the NOKIA Theatre with Billy Chrystal’s special tribute to Robin Williams. And we, well, were captured by the fashion.

 

Emmy Award Show 2014  fashion highlights….

HIT or MISS? 

Julia Roberts – Elie Saab Couture

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We say…YES!

Changing it up from your typical floor length gown, Julia took a risk with this navy blue dress and it PAID off!

Lena Dunham – Giambattista Valli Couture

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YIKES!

We do love Lena’s character on Girls. Ombre, however, should be kept strictly for hair.

Sofia Vergara- Robert Cavalli

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Nailed it! 

Always stunning in her go-to silohuette picks. White was even a nice change to her usual bright selections.

Sarah Hyland – Christian Siriano 

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HIT! 

Loved seeing the high waisted skirt and crop top trend pulled off on a Red Carpet!

Hayden Panettiere – Lorena Sarby

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Glowing! 

Who says moms-to-be can’t be sexy? Hayden shows off her curves while keeping it classy with this silver pick.

We can’t wait to share our fashion favorites this Award Show Season! Stayed tuned…

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Summerproofing Your Makeup

We love the sun and the warm weather — but melting makeup, smeared eyeliner, and super-sticky lipstick makes wearing makeup during this season a pain. But worry no more, here are some tips to look flawless even on those hot summer days!

Use Primer

SMASHBOX Photo Finish Foundation Primer SPF 20 With Dermaxyl™ Complex Photo: Sephora

 

 

To prevent your makeup from melting straight off your face, use a primer before applying your make-up. Primer helps makeup stay put longer by smoothing the surface of the skin and, sometimes, gripping onto your makeup so it stays put. We suggest using a primer with SPF to protect your skin from the UV. We recommend Smashbox Photo Finish Foundation Primer.

 

 

 

Use Silicon Foundation 

Giorgio Armani Luminous Silk Foundation Photo: Neiman Marcus

 

If you want to get the full coverage without the worry of it melting off, we suggest you to use a lightweight silicone-based formula. The silicon acts as a film between your skin and the humidity, preventing foundation from melting off your face. We recommend Giorgio Armani Luminous Silk Foundation.

 

 

 

 

 

Look to liquid

Although the application of liquid liner may take practice, a good formula eyeliner won’t budge or smudge in the heat like a kohl pencil can. Here is a youtube video by Michelle Phan that will give you some tips and tricks on the application.

[youtube http://www.youtube.com/watch?v=Rc0vliuLm28]

Waterproof your Mascara

Photo:www.baomoi.com

Photo:www.baomoi.com

 

 

Waterproof mascara is a no-brainer in the summer. It can withstand the office, the gym, the pool, and the bar without smudging. But there are some people that find waterproof mascara irritating, so we suggest to sweep a clear mascara over my one  to seal the color. It will prevent your non-waterproof mascara from smearing.

 

 

 

 

Tint your lips

Lipgloss does looks amazing in the summer, but you always run the risk of it getting runny and sticky. To summer proof this look, we suggest you to use a tinted lip balm with a high wax content to give your lips a pop of colour! A high wax content prevents it from melting

 

 

 

 

 

Shine-proof your face.

Guerlain Meteorites Photo: Sephora

 

To reduce shine and set your makeup, take a large fluffy brush and dust a translucent loose powder across your T-zone. But don’t overdo it with the powdering, you may risk cakey build up. We love the scented loose pearles by Guerlain. Guerlain’s Meteorites uses beads that provide different skin-perfecting benefit, depending on which color you use. From blushing pink hues that warm up a sallow complexion, to soothing green tones that cool down redness, these correcting powder pearls will lift the dull veil right off of your face in just one stroke.

If in spite of your best efforts, oil and sweat still seep through your flawless finish, always have a pack of blotting papers tucked away in your purse. We suggest using  Shiseido Pureness Oil-Control Blotting Paper. These papers does contains a touch of powder, while Sephora and Boscia versions come powder-free. Whichever you chose, we suggest you to keep oil blotting sheets with you, just dab over your face and they will soak up the excess oil without messing up your makeup.

 

So whatever the weather is, we hope that these tips will keep your makeup RED CARPET WORTHY!!

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Motivational Monday: Love What You Do

With the weekend coming to a close, Monday mornings can be pretty tough. The coffee machine just never seems to brew the coffee fast enough! So what helps you get through a Monday?

We at RCW wake up ready to conquer the Monday. Why? It’s because we truly love what we do. We get satisfaction creating public relations campaigns and strategies to help our clients’ achieve their visions. WE believe in their brands and also what we do. It’s hard not to not get excited about coming back to work on a Monday!

As Steve Jobs said, “your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

Loving what we do is our Monday morning motivation. Are you doing what you love or do you love what you do? Check out this blog post from thought catalog. http://thoughtcatalog.com/brianna-wiest/2014/04/the-difference-between-doing-what-you-love-and-loving-what-you-do/

As always, we hope at RCW hope you have a RED CARPET WORTHY MONDAY!

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KidZone’s Anniversary Celebration was a SUCCESS!

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RCW Media Group hosted kidZone’s Anniversary Celebration this past Sunday. The event was a BIG HIT! We celebrated this monumental day with more than 100 happy guests and fans were thrilled with the celebrity appearances! It was a fun packed day filled with snacks & goodies, entertainment & we all got to Laugh, Learn & Play.

 

Marissa Winokur (an actress from Hairspray), Jacob Hopkins (Gumball from The Amazing World of Gumball) and Cherise Bangs (from iCarly) were a part of our celebration. Jacob Hopkins signed autographs for his many fans while the celebrity mommies took photos with the guests and enjoyed playing with their children at the kidZone facility.

 

During the celebration, Mac-o-licious offered their signature mac and cheese to the guests. It was DELICIOUS! Arrowhead provided iced cold water to the guests. The kiddos enjoyed face painting, snow cones and DJ Adam’s music which kept the kids dancing and singing!

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Mommies & daddies left the event with the latest issue of L.A. Parent, provided by our media partner. Rocket Fizz Soda Pop & Candy Shop donated goodie bags filled with sweets and were given to all the kiddies who came out to celebrate. Club MomMe was nice enough to provide our celebrity guests with a little extra something!

We want to thank our client, kidZone for having us be a part of their Anniversary Celebration, our amazing sponsors for the successfulness of this event, the celebrities who came out and our fabulous RCW Team for all of their hard work that went into planning and executing such a great event!

 

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