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A New Skincare Line for the Most Sensitive Skin

Breaking out from harsh skincare products is what inspired Sarah Bbeauty to make her own all-natural skincare line. Both she and her children suffer from extremely sensitive skin and most products on the market were hurting more than they were helping. As a make-up artist to the stars she knows a thing or two about the importance of nourished skin. Having no luck with the typical products, she decided to develop her own skincare products, starting with body lotions & lip balm.

bio-240x300Sarah began experimenting in her kitchen with the help of her nanny back in October of 2014. Together, they began developing lotions, creams, and lip balms. Each item they created are all natural made with high grade, cold press based oils and scented with organic essential oils, feeding your skin with natures finest ingredients. She combined avocado oils, coco butter, botanicals, and other oils to ensure that her family’s sensitive skin would be healed rather than hindered. For a while she tested many different formulas. Sarah finally perfected the secret recipe to healthy, moisturized skin.

During work she began using her lotions on clients and giving samples to friends and family. The results amazed her client and they began to demand for these lotions which was beyond what Sarah ever imagined. With people near and far falling in love with her sample products, she has decided to mass produce and officially launch her sinecure line.

With friendly encouragement and stable investors, Restoration Skincare was created. Sarah Bbeauty has sought out the help of RCW Media Group to share the products with others who are plagued with sensitive skin and looking for an all-natural, 100% vegan, no fillers or preservatives, skincare line that is safe for all ages.

RCW Media Group is determined to help Restoration Skincare be the best new skincare line sold today. We will be striving to build brand identity and promote the line with its official launch this Summer ’15. Look for product updates and mark your calendars for the upcoming International Beauty Show in Las Vegas.

One Who Loves Color Will Love This!

Stylist and socialite, Veronica Ebie-Odeka is adding a new title to her resume “Product Developer and Cosmetic Entrepreneur.”  She is creating her own line of nail polish that she intends for it to accessorize the everyday outfit by adding a pop of brilliant, bold color, called VANE Nail Lacquer.

Image from 360nobs.com

Image from 360nobs.com 

Courtesy of Veronica's Instagram.

Courtesy of Veronica’s Instagram.

Veronica has decided to create this cosmetic to accentuate the color within the styles she assembles for her high-profile clients in Nigeria. She has an extensive history in the Fashion Industry. First, she started modeling for major brands in America and through her experiences learned how to become a stylist. After achieving an impressive profile she decided to take her expertise to her hometown in Nigeria. There she built a niche within the community and has blossomed. Veronica has established herself as a Fashion guru by launching VANE Style, opening VANE style showroom, and building an online following with her fashion informative blog posts on style tips for the everyday woman.

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This nail lacquer will embody all that she loves from the fashion industry. Color, florals, and chic designs. This summer VANE Nail Lacquer will launch their core 8 colors along with 4 seasonal colors.

VANE Nail Laquer is RCW Media Group’s latest high-profile client.  This is an exciting time for us here in the office as we create brand identity, packaging, and marketing materials in preparation for the launch. For Vane Nail Lacquer, we will assist in building of the product and promotion once it is ready to be sold. Check our social media for the latest news and previews of what to expect. We are excited to help Veronica build this new product from the ground up and make it Red Carpet Worthy!

The Awards Race is ON…

It’s the new year and that means the awards race has commenced. All those eligible for the covenant Oscars award are getting ready to be Red Carpet Worthy with the help of PR.

It wasn’t until 1990 when the campaigning for the Oscars became an expensive endeavor of cocktail parties, screenings, and ad campaigns to gain “buzz,” said Mark Pinkert of ScottFeinberg.com. The “buzz” is a tool for the stars and studios to increase their publicity by generating more interest for people to go see their movie(s). Besides the cocktail parties, many studios contract the lead actor(s) in their movie by having them travel around to various cities to promote it. Some actors even pay for their own advertisements to improve their chances of winning. For example, Actress Melissa Leo paid for her own advertisements for her performance in “Fighter,” and won!

Melissa Leo’s Ad for the 2011 Oscars. We do not own the copyright for this image.

The Oscars campaigning has even encouraged prominent PR firms to recruit  campaign managers for the award season. Many of the firms, even the more notorious companies, participant in the campaigning for the Academy awards, such as 42 West and Ginsberg/Libby. Some of the top campaign managers are Tony Angellotti, Melody Korenbrot, Karen Fried, Jeff Sanderson, and a few others. They all have experience working with major film studios and gained their skill by working under past Oscar campaign publicists.

The Oscar race has become such an event that the Academy of Motion Pictures Art and Sciences had to enact a few rules in 2012 to protect the integrity of the awards and maintain the Oscars’ reputation.

Scott Feinberg, an awards analysis, has  predicted who he thought the nominees were going to be for 2015 Oscars before they had been officially announced early this week. As you read the list below, think to yourself about which film and actor really pops in your head and why.

Best Picture:

  • Boyhood
  • Birdman
  • Selma
  • The Imitation Game
  • Whiplash
  • Theory of Everything
  • The Grand Budapest Hotel
  • Foxcatcher
  • Nightcrawler
  • Unbroken

Best Director

  • Richard Linklater
  • Alejandro G. Inarritu
  • Ava DuVernay
  • Morten Tyldum
  • Damien Chazelle

Best Actor

  • Eddie Redmayne
  • Michael Keaton
  • Benedict Cumberbatch
  • David Oyelowo
  • Jake Gyllenhaal

Best Actress

  • Julianne Moore
  • Felicity Jones
  • Rosamund Pike
  • Reese Witherspoon
  • Jennifer Aniston

Best Supporting Actor

  • J.K. Simmons
  • Ethan Hawke
  • Edward Norton
  • Mark Ruffalo
  • Robert Duvall

Best Supporting Actress

  • Patricia Arquette
  • Meryl Streep
  • Emma Stone
  • Keira Knightley
  • Jessica Chastain

Best Adapted Screenplay

  • The Imitation Game
  • The Theory of Everything
  • Gone Girl
  • Wild
  • American Sniper

Best Original Screenplay

  • Boyhood
  • Birdman
  • Whiplash
  • Selma
  • The Grand Budapest Hotel

Best Animated Feature

  • The LEGO Movie
  • How to Train Your Dragon 2
  • Big Hero 6
  • The Boxtrolls
  • The Tale of Princess Kaguya

Best Documentary Feature

  • Citizenfour
  • Life Itself
  • Keep on Keepin’ On
  • Virunga
  • Last Days in Vietnam

Best Foreign Language Film

  • Ida
  • Wild Tales
  • Force Majeure
  • Leviathan
  • Tangerines

Best Cinematography

  • Birdman
  • Interstellar
  • Unbroken
  • Mr. Turner
  • Nightcrawler

Best Costumer Design

  • Into the Woods
  • Maleficent
  • Mr. Turner
  • The Grand Budapest Hotel
  • The Immigrant

Best Film Editing

  • Boyhood
  • Birdman
  • Whiplash
  • Foxcatcher
  • The Imitation Game

Best Makeup and Hairstyling

  • Maleficent
  • Foxcatcher
  • The Grand Budapest Hotel

Best Original Score

  • The Imitation Game
  • The Theory of Everything
  • Unbroken
  • Gone Girl
  • Interstellar

Best Original Song

  • “Lost Stars” Begin Again
  • “Everything Is Awesome” The LEGO Movie
  • “Glory” Selma
  • “Yellow Flicker Beat” The Hunger Games: Mockingjay – Part 1
  • “I’m Not Gonna Miss You” Glen Campbell: I’ll Be Me

Best Production Design

  • Into the Woods – Dennis Gassner
  • Birdman – Kevin Thompson
  • Interstellar – Nathan Crowley
  • The Imitation Game – Maria Djurkovic
  • The Grand Budapest Hotel

Best Sound Editing

  • Interstellar
  • Unbroken
  • Guardians of the Galazy
  • Whiplash
  • The Hobbit: The Battle of Five Armies

Best Sound Mixing

  • Into the Woods
  • Interstellar
  • Unbroken
  • Whiplash
  • Guardians of the Galaxy

Best Visual Effects

  • Interstellar
  • Dawn of the Planet of the Apes
  • Guardians of the Galaxy
  • Transformers: Age of Extinction
  • The Hobbit: The Battle of the Five Armies

Can’t wait to see who wins because they were Red Carpet Worthy!