All posts in Art & Design

One Who Loves Color Will Love This!

Stylist and socialite, Veronica Ebie-Odeka is adding a new title to her resume “Product Developer and Cosmetic Entrepreneur.”  She is creating her own line of nail polish that she intends for it to accessorize the everyday outfit by adding a pop of brilliant, bold color, called VANE Nail Lacquer.

Image from 360nobs.com

Image from 360nobs.com 

Courtesy of Veronica's Instagram.

Courtesy of Veronica’s Instagram.

Veronica has decided to create this cosmetic to accentuate the color within the styles she assembles for her high-profile clients in Nigeria. She has an extensive history in the Fashion Industry. First, she started modeling for major brands in America and through her experiences learned how to become a stylist. After achieving an impressive profile she decided to take her expertise to her hometown in Nigeria. There she built a niche within the community and has blossomed. Veronica has established herself as a Fashion guru by launching VANE Style, opening VANE style showroom, and building an online following with her fashion informative blog posts on style tips for the everyday woman.

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This nail lacquer will embody all that she loves from the fashion industry. Color, florals, and chic designs. This summer VANE Nail Lacquer will launch their core 8 colors along with 4 seasonal colors.

VANE Nail Laquer is RCW Media Group’s latest high-profile client.  This is an exciting time for us here in the office as we create brand identity, packaging, and marketing materials in preparation for the launch. For Vane Nail Lacquer, we will assist in building of the product and promotion once it is ready to be sold. Check our social media for the latest news and previews of what to expect. We are excited to help Veronica build this new product from the ground up and make it Red Carpet Worthy!

Christmas the Time of Social Marketing

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Two retailers, John Lewis and Marks & Spencer’s, have shown the world the importance of putting social “at the heart” of an integrated campaign, stated Sarah Vizard.

John Lewis, a department store based in Great Britain, has created a holiday campaign about a young boy and his pet penguin named Monty. The ad sends a positive message on friendship and christmas love.

Since its debut, a communications agency, Waggener Edstrom’s Brand Agility, has noticed that the campaign has gained more notoriety on social media and is constantly increasing visibility as it leads into its fourth week. The Waggener Edstrom‘s Brand Agility company has conducted a study for this year’s christmas campaigns by using a index to measure the engagement, originality, differentiation, and relevance of each campaign for the past 30 days.  John Lewis received a 44, which is the highest score.

The other popular ad that been making a splash is the two fairies ad by Marks and Spencer, a British multinational retail store. These two fairies go around the city and use their magic to help strangers by performing “random acts of kindness.” They received the second highest score of 42.

Each retailer had created dynamic characters and story lines which enabled them to generate buzz from the ads and from it created a strong social media following. The two fairies and Monty the penguin now have their own Twitter profiles. We Are Social, a social media agency, has collected data showing that #MontythePenguin has been mentioned over 200,000 times on Twitter and #followthefairies over 24,000 times. This has increased engagement and communication with audiences for both retailers.

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Example of John Lewis’ Twitter for #MontythePenguin

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See how Marks & Spencer encourage social action through magic and christmas by giving away christmas trees to those in need.

The final results from the study demonstrated that having “strong content creation, audience interaction, and quick responses” makes for a winning campaign, Vizard said.

Check out the two ads below and see how creating a social ad encourages customers to communicate and connect with retailers. Contact us today to find out how we can help you with your social PR campaign. Follow us on Facebook and Twitter.

John Lewis’ Monty the Penguin

[youtube http://www.youtube.com/watch?v=iccscUFY860&w=400&h=225]

Marks & Spencer’s Follow the Fairies

[youtube http://www.youtube.com/watch?v=-6mFTkXqw2c&w=400&h=225]

This Christmas let’s all be Red Carpet Worthy!

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Guide for a Holiday Weekend in LA

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No plans for the Holiday weekend? We put together a must see and do list over the next 72 hours.

 

1. Take a tour!

Go behind the scenes at a real life studio or walk the promenade. Universal Studios has plenty of shopping and dining to keep you entertained all day! During the evening, enjoy a free concert. www.universalstudioshollywood.com

 

2. Go for a hike.

See Hollywood like you have never seen it before! Runyon Canyon offers breath taking views for hikers and great trails for bikers. runyoncanyon-losangeles.com

 

3. SHOP!

Holiday weekends means holiday deals. If you haven’t been over to shop on Rodeo Drive, when’s a better time to go than right now. With shops for everyone, this can be the perfect time for families or friends. www.rodeodrive-bh.com/index4.html

 

4. See the Stars.

A tourist must see, check out Hollywood’s Walk of Fame this holiday. I suggest stopping at our favorite, star 6774!  www.walkoffame.com

 

5. Dine.  

Known for being a restaurant spot for celebrity sightings, WolfGang Puck has several locations around LA. Any location you visit, will provide you with a great dining experience. www.wolfgangpuck.com/restaurants/locations/los-angeles

 

6. Educate yourself. 

Discover masterpieces from artists such as Vincent van Gogh’s at the Getty Center. Make sure you check out their event calendar as they always have daily activities planned. www.getty.edu

 

7. See LA from above. 

What better way to end the summer by overlooking one of the most beautiful beach destinations in California? Take a ride on the Santa Monica Ferris Wheel this weekend. While your there, enjoy a walk on the boardwalk and head up to the promenade for more fun! santamonicapier.org/fun/

 

No matter what you end up doing this weekend, we wish you a happy and safe Holiday weekend!

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Connect with us on facebook!

info@rcwmediagroup.com

 

RCW Media Group expands

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What a holiday season it was for RCW Media Group, glad to be back above water…yay!

With over a dozen client request for us to expand into home decor & design PR, we are happy to announce the on-boarding of our new Managing Director, Maureen Lynch, who is a lifestyle PR expert joining us from NYC. With a strong focus in hotel, travel, interior design and beauty, Maureen brings new divisions into RCW and we could not be more excited to expand with her guidance. Welcome aboard Maureen!

Cheers to another #redcarpetworthy year! May 2014 bring everyone the desire of your heart.

 

Top It Off

KEPHOLIDAYACCESSORIES22

The right accessorizing can make all the difference. Add a classic flare this Fall with accents from Klein Epstein & Parker like Onyx cuff links and patterned pocket squares.  KEP is also proud to be the only West Coast carrier for MOVE hats which have been used in award-winning films like Le Miserables, Titanic, and Sherlock Holmes.

*Author: Amanda Kim*

Stuff She Likes: Coccolily

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We are loving the recent posts of Coccolily on fashion blogger Taye’s page!
With an eclectic eye for mixing and matching different style, she’s definitely one of our
favorite fashion gurus and we are so happy to see that Coccolily has been added to her mix.

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 Taye looks like an absolute doll in this Coccolily patterned dress, perfectly accessorized with chunky gold jewelry.

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We also love how Taye wore this classic black leather bag from Coccolily with a simplistic yet chic approach.

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We can’t wait to see future posts from Taye and hope that Coccolily will always be part of the Stuff She Likes!

*All photos from http://www.stuffshelikes.net/*

United Hardware Trade Show

This past weekend we attended the United Hardware Tradeshow in Minneapolis! We were there to support our fabulous client, Pacsoft. We enjoyed meeting so many tech-savvy individuals, and learned so much. Check out Pacsoft and their updated website! Until next year!photo-2

The Russell’s team came to support from Neilsville, Wisconsin.

2013 BET Awards

The 2013 BET Awards have come and gone, taking place last Sunday at the Nokia Theatre in Los Angeles. At the star-studded red carpet event, a handful of the biggest names in the music industry took home awards, including Rihanna, Miguel, Nicki Minaj, Macklemore, and Emeli Sande. Incase you missed it, we’ve got all the red carpet fabulousness for you right here! Check out our fashion round up of the best dressed celebs of the night.

The Best Dressed Ladies

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(From Top) Brandy, Ciara, Adrienne Bailon, Janelle Monet, Gabby Douglas

The Best Dressed Gents

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(From Top) Pharrell, J. Cole, Boris Kodjoe

 

The Best Dressed Couple

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Dwayne Wade and Gabrielle Union

Darrell Troppy

Many complain that art and fashion in today’s society has become so plain and ordinary.  Rarely do artists try new things or have unique inspirations in fear of rejection for their pieces.  But this is where the artist Darrell Troppy comes in to change this situation.  Unlike today’s conventional artists, Darrell attempts to break free of the boring path art has been taking, to try new styles and designs.  He is known for his use of vibrant colors, dramatic compositions and mesmerizing imagery.  Since a young age he has experimented with different types of art and today makes beautiful encaustic paintings.  This unique style of painting takes a great deal of time to complete, but to Darrell, every second of work and commitment is worth the final beautiful product he creates.  To show off these stunning paintings in your office, hotel, restaurant, show room or etc, please contact RCW Media Group at rcwmediagroup@gmail.com or call Casandra Walker at 323-979-8417.

Representing Everything Red Carpet Worthy!

Encaustic Artist

Enjoying art is just like reading a great novel with a glass of wine in hand. Not just for the elite to enjoy, art is something everyone can appreciate. Darrell Troppy, encaustic artist, has captured the eyes of people around the world with his unique art. From flowers and trees to dancing ballerinas, Darrell continues to show the beauty of his life and travels through the art he creates. His gallery is A MUST SEE!

We are so happy to announce that Darrell Troppy has recently interviewed with The Texas Country Reporter and we anxiously await the release of his TV debut, Feb. 25&26. Check Texas Country Reporter website for show times in your area.

We love you Darrell, Congrats on all your success! Looking forward to your ART show in NYC, 2013.