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RCW Welcomes Union Rescue Mission

A big warm welcome to RCW’s newest client the Union Rescue Mission! 


The Union Rescue Mission (URM) is one of the largest missions of its kind in America — bringing help and hope to men, women, and children experiencing homelessness in Downtown Los Angeles. The URM provides comprehensive emergency and long-term services to our guests to help them escape the dangerous streets of Skid Row. Women and children now make up 40% of people experiencing homelessness. That’s why the Union Rescue Mission created the Hope Gardens Family Center. The Hope Gardens Family Center houses and helps over a 100 children, mothers, and single women get off of skid row and transition to a independent living.

With the holidays right around the corner, there is no better time this year to get involved with non-profits and charities. It’s the time of year to give back. RCW Media Group has partnered with the URM and their Hope Garden Family Center for the 2014 Hearts for Hope “A Future of Hope” Gala. The Gala will take place at the Four Seasons, West Lake Village. This year’s red carpet event will include a silent auction, only the best in entertainment, great food, and company.

Last year’s entertainment included Joy Enriquez, wife of Grammy Award winning producer Rodney “Darkchild” Jerkins, Malibu singer-songwriter Kylie Hughes, and was hosted by comedian Robert G. Lee. Thanks to the 2013 honorees, sponsors, and special guests, the event was a success, raising over $400,000 for the Hope Garden Family Center.

The RCW team is honored to be apart of such a great cause and the 2014 Hearts for Hope “A Future of Hope” Gala!

For information on attendance and sponsorship for the 2014 Gala, please contact

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Top 3 PR Stories Trending This Week


It’s important for us PR pros to stay on top of what’s going on in the world and what’s trending. Whether it be causing a PR movement, handling a PR crisis, or maintaining an image online, here are my top 3 finds for this week’s must reads.

1. Starbucks’ new dress code allows tattoos in “cool” pr move

Your favorite coffee spot has released an internal email informing employees about their new dress code policy. Employees will now be able to visibly show off their piercings and tattoos. An employee stated, “being able to show off our tattoos allows us to relate to customers more than we already do”. And a great tactic for Starbucks to portray an even more “hip” vibe. Bravo Starbucks!

2.  4 PR lessons from ‘Gone Girl’

I’ll be sure not to spoil any story lines or ending for you. However, what we can talk about are the great PR lessons learned from the movie. Here are 4 PR tips to keep in mind when handling unwanted media buzz:

  • Prepare for the media
  • Tell your own story
  • Call in the experts
  • Come clean

3. 10 tips for LinkedIn publishing 

In a recent study of top 3,000 performing content, it shows how LinkedIn is quite different than other platforms. Here’s some interesting results from the article:

  • MORE IS BETTER! (say what?)
  • Thursdays is the best performing day
  • Your posts should have 8 images
  • An 11 year old should be able to read it
  • Remove questions from your titles

We hope you enjoyed these PR must reads!


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The Calabasas Chamber of Commerce Welcomes RCW Media Group as a New Member!

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Announced in the July 31st, 2014 issue of the Acorn, the Calabasas Chamber of Commerce welcomed RCW Media Group as a new member at their monthly Business Luncheon. The day brought together current and new members of the Chamber for meet and greets, raffle drawings and prizes, group activities, and an official ribbon cutting for the new members including our very own RCW Media Group.

Having quite the fashion background, an established network over 2,000 key industry contacts and a knack for business development, Casandra Walker, CEO & Founder, pursued a career Public Relations by opening RCW Media Group in 2009.

RCW Media Group is a boutique PR agency that exposes lifestyle brands to the world. RCW brings clients and their products and services to editors, consumers, and the press. Whether a brand needs a personal publicist, help launching a business, brand or service, or planning special events, RCW Media Group is here to connect brands and audiences to all things “Red Carpet Worthy”.

It’s a honor to be apart of the Chamber! A big thank you to the Calabasas Chamber of Commerce staff and its’ members for such a memorable day!


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Tips for Email Pitching


You spend hours crafting that “perfect pitch” email. But did you know there is a 18-19% chance your email will actually be opened? And only 2-3% of those readers will actually perform an action such a clickable link. Us PR pros know that Journalists and Media Contacts receive hundreds if not thousands emails a day. It is important for your email and you to STAND OUT. Here are some are some helpful tips shown in one of RCW’s favorite info-graphic.


  1. Find the right person & address them!
    • Get to know their angel and style
    • Make an hones connection
    • Do your research
    • Don’t brown nose (too much)
  2. Make your email STAND OUT! 
    • Subject line is key
    • Don’t beat around the bush
    • Have heart
    • Don’t repeat yourself
    • Talking to people can be scary
  3. Pitching is a two way street
    • Create a dialogue not a monologue
  4. Journalist prefer to receive pitches by…
    • Email: 89% prefer
    • Phone: 6% prefer
    • Social Media: 5% prefer
  5. The at anomy of a bad pitch 
    • “I wrote a press release”
    • “I think this is a valuable content”
    • Apologies aren’t accepted
    • Misspellings, mistakes, and abbreviations
  6. PR Professionals Say
    • KISS: Keep is Short and Simple
    • PITCH ME


We hope you have a pitch worthy day!



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Is Your Brand Mobile-Friendly?


According to the PewResearch Internet Project, 90% of Americans have a phone and 58% of Americans have a smart phone. With cell phone user %’s higher than ever, it is CRUCIAL for brands to be mobile-friendly in today’s technology competitive landscape. It is important for not only your website to be mobile-friendly but for your brand to be active on social media outlets and provide branded applications to your customers. In this article are 5 easy ways to make your brand mobile-friendly.

1. Make sure your website is optimized for mobile. 

According to Google, 75% of customers want mobile-friendly sites. Of that 75%, 96% have has to deal with non-optimized sites. Consumers will visit your site less frequently if not mobile-friendly. Ultimately leading NOT to a sale.

2. Go visual through Instagram. 

Targeting mobile platforms can reach additional customers and increase brand loyalty. A leading example of using mobile platforms to your advantage is Starbucks.

3. Create a branded application. 

According to Techcrunch, 85% of mobile users time is spent on applications. While having a mobile-friendly website is important, having a branded application increases customer engagement.

4. Offer mobile coupons. 

By tying customer coupons and loyalty rewards together, you increase your chance of a customer coming in and using them.

5. Go even more visual through Vine. 

6 seconds of looped videos, and right to the point of your brands message.

 Contact us for a FREE consultation on your brand’s mobile strategy.

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In a New York State of Mind: #NYFW


We are sad to see New York Fashion Week  officially come to a close. This week was packed with great fashion, parties and front row celebrities! Here are some highlights from our favorite shows.

BCBG Mazazria Show


The BCBG show took place on Thursday, September 4th at the Theatre. Looks were bohemian and in pastels. The “it” pale colors included grays, lavenders and light blush. Here’s the best part. If you liked what you saw on the runway, you were able to buy the look right from your seat. By “liking” a photo on instagram customers were sent directly to a link for purchase. Bravo BGBG!


Michael Costello Show 


The man behind Beyonce’s gorgeous Grammy dress and one of personal favorites, Michael Costello presented his Fall 2014 collection on Tuesday, September 9th at the Pavilion. Plunging necklines, high slits and and sheer paneling could be seen down the runway. We absolutely love the white lace! Look forward to what he puts together next season!


Our Pick for the “New York Street Look” 


Chiara Ferragni in Valentino


Front Row Celebs  


Celebs including Beyonce, Paris and Nicole looked on front row during NYFW.


See you all next season! And at #LAFW! And remember, stay Red Carpet Worthy!

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Falling for Fall


It’s bittersweet as we start putting away those flip flops and bikinis and say hello to Fall. We do have however, have some things to look forward to this Fall. Including Pumpkin flavored everything and one of the most exciting months for fashion! With NYFW kicking off this week, September is a month for us fellow fashionistas to start making a subtle switch from Summer brights to Fall basics. Here are some trends and tips to help you with the switchover.



1. Beat the blues.

Summer can definitely be tough to let go of. As far as fashion goes, make it simple. Start adding hues of blues to create a monotone look this Fall. Pull blue pieces you already have in your closet. Blues go great with nudes and beiges. This goes for your nail polish too!


2. Get cozy.

One of my favorite things about Fall is feeling cozy. I love cuddling up in a blanket with a good book or throwing on some comfy sweatpants. Sometimes though, you do have to leave the house. It’s time to pull out those light weight sweaters and be comfortable while still looking cute.


3. Have some school spirit.

Switching it up from your typical blazer or leather jacket, starter jackets are a huge trend for NYFW this year. Complete the look by throwing your jacket over a simple white t-shirt and blue jeans.


Be sure to follow our blog for more fashion tips this Fall and remember to stay Red Carpet Worthy!

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Guide for a Holiday Weekend in LA


No plans for the Holiday weekend? We put together a must see and do list over the next 72 hours.


1. Take a tour!

Go behind the scenes at a real life studio or walk the promenade. Universal Studios has plenty of shopping and dining to keep you entertained all day! During the evening, enjoy a free concert.


2. Go for a hike.

See Hollywood like you have never seen it before! Runyon Canyon offers breath taking views for hikers and great trails for bikers.


3. SHOP!

Holiday weekends means holiday deals. If you haven’t been over to shop on Rodeo Drive, when’s a better time to go than right now. With shops for everyone, this can be the perfect time for families or friends.


4. See the Stars.

A tourist must see, check out Hollywood’s Walk of Fame this holiday. I suggest stopping at our favorite, star 6774!


5. Dine.  

Known for being a restaurant spot for celebrity sightings, WolfGang Puck has several locations around LA. Any location you visit, will provide you with a great dining experience.


6. Educate yourself. 

Discover masterpieces from artists such as Vincent van Gogh’s at the Getty Center. Make sure you check out their event calendar as they always have daily activities planned.


7. See LA from above. 

What better way to end the summer by overlooking one of the most beautiful beach destinations in California? Take a ride on the Santa Monica Ferris Wheel this weekend. While your there, enjoy a walk on the boardwalk and head up to the promenade for more fun!


No matter what you end up doing this weekend, we wish you a happy and safe Holiday weekend!


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2014 Emmy Highlights


Award Show Season has officially kicked off! Last evening at the 66th Emmy Award Show, downtown LA was packed with talent! Hosted by Seth Meyers, Julianna Margulies won the award for best actress in a drama series and Bryan Cranston, took the award for best lead actor.  Additional Emmy Award winners included hit TV show series Breaking Bad and Modern Family. There was not a dry eye in the NOKIA Theatre with Billy Chrystal’s special tribute to Robin Williams. And we, well, were captured by the fashion.


Emmy Award Show 2014  fashion highlights….


Julia Roberts – Elie Saab Couture


We say…YES!

Changing it up from your typical floor length gown, Julia took a risk with this navy blue dress and it PAID off!

Lena Dunham – Giambattista Valli Couture



We do love Lena’s character on Girls. Ombre, however, should be kept strictly for hair.

Sofia Vergara- Robert Cavalli


Nailed it! 

Always stunning in her go-to silohuette picks. White was even a nice change to her usual bright selections.

Sarah Hyland – Christian Siriano 



Loved seeing the high waisted skirt and crop top trend pulled off on a Red Carpet!

Hayden Panettiere – Lorena Sarby



Who says moms-to-be can’t be sexy? Hayden shows off her curves while keeping it classy with this silver pick.

We can’t wait to share our fashion favorites this Award Show Season! Stayed tuned…

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