All posts by Interns

A New Skincare Line for the Most Sensitive Skin

Breaking out from harsh skincare products is what inspired Sarah Bbeauty to make her own all-natural skincare line. Both she and her children suffer from extremely sensitive skin and most products on the market were hurting more than they were helping. As a make-up artist to the stars she knows a thing or two about the importance of nourished skin. Having no luck with the typical products, she decided to develop her own skincare products, starting with body lotions & lip balm.

bio-240x300Sarah began experimenting in her kitchen with the help of her nanny back in October of 2014. Together, they began developing lotions, creams, and lip balms. Each item they created are all natural made with high grade, cold press based oils and scented with organic essential oils, feeding your skin with natures finest ingredients. She combined avocado oils, coco butter, botanicals, and other oils to ensure that her family’s sensitive skin would be healed rather than hindered. For a while she tested many different formulas. Sarah finally perfected the secret recipe to healthy, moisturized skin.

During work she began using her lotions on clients and giving samples to friends and family. The results amazed her client and they began to demand for these lotions which was beyond what Sarah ever imagined. With people near and far falling in love with her sample products, she has decided to mass produce and officially launch her sinecure line.

With friendly encouragement and stable investors, Restoration Skincare was created. Sarah Bbeauty has sought out the help of RCW Media Group to share the products with others who are plagued with sensitive skin and looking for an all-natural, 100% vegan, no fillers or preservatives, skincare line that is safe for all ages.

RCW Media Group is determined to help Restoration Skincare be the best new skincare line sold today. We will be striving to build brand identity and promote the line with its official launch this Summer ’15. Look for product updates and mark your calendars for the upcoming International Beauty Show in Las Vegas.

One Who Loves Color Will Love This!

Stylist and socialite, Veronica Ebie-Odeka is adding a new title to her resume “Product Developer and Cosmetic Entrepreneur.”  She is creating her own line of nail polish that she intends for it to accessorize the everyday outfit by adding a pop of brilliant, bold color, called VANE Nail Lacquer.

Image from

Image from 

Courtesy of Veronica's Instagram.

Courtesy of Veronica’s Instagram.

Veronica has decided to create this cosmetic to accentuate the color within the styles she assembles for her high-profile clients in Nigeria. She has an extensive history in the Fashion Industry. First, she started modeling for major brands in America and through her experiences learned how to become a stylist. After achieving an impressive profile she decided to take her expertise to her hometown in Nigeria. There she built a niche within the community and has blossomed. Veronica has established herself as a Fashion guru by launching VANE Style, opening VANE style showroom, and building an online following with her fashion informative blog posts on style tips for the everyday woman.

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This nail lacquer will embody all that she loves from the fashion industry. Color, florals, and chic designs. This summer VANE Nail Lacquer will launch their core 8 colors along with 4 seasonal colors.

VANE Nail Laquer is RCW Media Group’s latest high-profile client.  This is an exciting time for us here in the office as we create brand identity, packaging, and marketing materials in preparation for the launch. For Vane Nail Lacquer, we will assist in building of the product and promotion once it is ready to be sold. Check our social media for the latest news and previews of what to expect. We are excited to help Veronica build this new product from the ground up and make it Red Carpet Worthy!

The Awards Race is ON…

It’s the new year and that means the awards race has commenced. All those eligible for the covenant Oscars award are getting ready to be Red Carpet Worthy with the help of PR.

It wasn’t until 1990 when the campaigning for the Oscars became an expensive endeavor of cocktail parties, screenings, and ad campaigns to gain “buzz,” said Mark Pinkert of The “buzz” is a tool for the stars and studios to increase their publicity by generating more interest for people to go see their movie(s). Besides the cocktail parties, many studios contract the lead actor(s) in their movie by having them travel around to various cities to promote it. Some actors even pay for their own advertisements to improve their chances of winning. For example, Actress Melissa Leo paid for her own advertisements for her performance in “Fighter,” and won!

Melissa Leo’s Ad for the 2011 Oscars. We do not own the copyright for this image.

The Oscars campaigning has even encouraged prominent PR firms to recruit  campaign managers for the award season. Many of the firms, even the more notorious companies, participant in the campaigning for the Academy awards, such as 42 West and Ginsberg/Libby. Some of the top campaign managers are Tony Angellotti, Melody Korenbrot, Karen Fried, Jeff Sanderson, and a few others. They all have experience working with major film studios and gained their skill by working under past Oscar campaign publicists.

The Oscar race has become such an event that the Academy of Motion Pictures Art and Sciences had to enact a few rules in 2012 to protect the integrity of the awards and maintain the Oscars’ reputation.

Scott Feinberg, an awards analysis, has  predicted who he thought the nominees were going to be for 2015 Oscars before they had been officially announced early this week. As you read the list below, think to yourself about which film and actor really pops in your head and why.

Best Picture:

  • Boyhood
  • Birdman
  • Selma
  • The Imitation Game
  • Whiplash
  • Theory of Everything
  • The Grand Budapest Hotel
  • Foxcatcher
  • Nightcrawler
  • Unbroken

Best Director

  • Richard Linklater
  • Alejandro G. Inarritu
  • Ava DuVernay
  • Morten Tyldum
  • Damien Chazelle

Best Actor

  • Eddie Redmayne
  • Michael Keaton
  • Benedict Cumberbatch
  • David Oyelowo
  • Jake Gyllenhaal

Best Actress

  • Julianne Moore
  • Felicity Jones
  • Rosamund Pike
  • Reese Witherspoon
  • Jennifer Aniston

Best Supporting Actor

  • J.K. Simmons
  • Ethan Hawke
  • Edward Norton
  • Mark Ruffalo
  • Robert Duvall

Best Supporting Actress

  • Patricia Arquette
  • Meryl Streep
  • Emma Stone
  • Keira Knightley
  • Jessica Chastain

Best Adapted Screenplay

  • The Imitation Game
  • The Theory of Everything
  • Gone Girl
  • Wild
  • American Sniper

Best Original Screenplay

  • Boyhood
  • Birdman
  • Whiplash
  • Selma
  • The Grand Budapest Hotel

Best Animated Feature

  • The LEGO Movie
  • How to Train Your Dragon 2
  • Big Hero 6
  • The Boxtrolls
  • The Tale of Princess Kaguya

Best Documentary Feature

  • Citizenfour
  • Life Itself
  • Keep on Keepin’ On
  • Virunga
  • Last Days in Vietnam

Best Foreign Language Film

  • Ida
  • Wild Tales
  • Force Majeure
  • Leviathan
  • Tangerines

Best Cinematography

  • Birdman
  • Interstellar
  • Unbroken
  • Mr. Turner
  • Nightcrawler

Best Costumer Design

  • Into the Woods
  • Maleficent
  • Mr. Turner
  • The Grand Budapest Hotel
  • The Immigrant

Best Film Editing

  • Boyhood
  • Birdman
  • Whiplash
  • Foxcatcher
  • The Imitation Game

Best Makeup and Hairstyling

  • Maleficent
  • Foxcatcher
  • The Grand Budapest Hotel

Best Original Score

  • The Imitation Game
  • The Theory of Everything
  • Unbroken
  • Gone Girl
  • Interstellar

Best Original Song

  • “Lost Stars” Begin Again
  • “Everything Is Awesome” The LEGO Movie
  • “Glory” Selma
  • “Yellow Flicker Beat” The Hunger Games: Mockingjay – Part 1
  • “I’m Not Gonna Miss You” Glen Campbell: I’ll Be Me

Best Production Design

  • Into the Woods – Dennis Gassner
  • Birdman – Kevin Thompson
  • Interstellar – Nathan Crowley
  • The Imitation Game – Maria Djurkovic
  • The Grand Budapest Hotel

Best Sound Editing

  • Interstellar
  • Unbroken
  • Guardians of the Galazy
  • Whiplash
  • The Hobbit: The Battle of Five Armies

Best Sound Mixing

  • Into the Woods
  • Interstellar
  • Unbroken
  • Whiplash
  • Guardians of the Galaxy

Best Visual Effects

  • Interstellar
  • Dawn of the Planet of the Apes
  • Guardians of the Galaxy
  • Transformers: Age of Extinction
  • The Hobbit: The Battle of the Five Armies

Can’t wait to see who wins because they were Red Carpet Worthy!

Christmas the Time of Social Marketing


Two retailers, John Lewis and Marks & Spencer’s, have shown the world the importance of putting social “at the heart” of an integrated campaign, stated Sarah Vizard.

John Lewis, a department store based in Great Britain, has created a holiday campaign about a young boy and his pet penguin named Monty. The ad sends a positive message on friendship and christmas love.

Since its debut, a communications agency, Waggener Edstrom’s Brand Agility, has noticed that the campaign has gained more notoriety on social media and is constantly increasing visibility as it leads into its fourth week. The Waggener Edstrom‘s Brand Agility company has conducted a study for this year’s christmas campaigns by using a index to measure the engagement, originality, differentiation, and relevance of each campaign for the past 30 days.  John Lewis received a 44, which is the highest score.

The other popular ad that been making a splash is the two fairies ad by Marks and Spencer, a British multinational retail store. These two fairies go around the city and use their magic to help strangers by performing “random acts of kindness.” They received the second highest score of 42.

Each retailer had created dynamic characters and story lines which enabled them to generate buzz from the ads and from it created a strong social media following. The two fairies and Monty the penguin now have their own Twitter profiles. We Are Social, a social media agency, has collected data showing that #MontythePenguin has been mentioned over 200,000 times on Twitter and #followthefairies over 24,000 times. This has increased engagement and communication with audiences for both retailers.

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Example of John Lewis’ Twitter for #MontythePenguin

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See how Marks & Spencer encourage social action through magic and christmas by giving away christmas trees to those in need.

The final results from the study demonstrated that having “strong content creation, audience interaction, and quick responses” makes for a winning campaign, Vizard said.

Check out the two ads below and see how creating a social ad encourages customers to communicate and connect with retailers. Contact us today to find out how we can help you with your social PR campaign. Follow us on Facebook and Twitter.

John Lewis’ Monty the Penguin


Marks & Spencer’s Follow the Fairies


This Christmas let’s all be Red Carpet Worthy!

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A Mother’s Haven Has Found a Home at RCW

Is there a place that has everything, such as products and classes, an expecting mother or new parent will need? The answer, yes, A Mother’s Haven. For 14 years, this maternity & Baby Boutique has provided visitors, from the San Fernando Valley and beyond, with products, exceptional customer service and educational classes.

A Mother’s Haven Boutique sells a vast amount of eco-friendly toys and gear that all parents will need for their child. You can find early developmental toys to breast pumps and nursing bras to car seats. A Mother’s Haven sells many products from various brands. One brand that may stick out in your mind is Honest Company, founded by Jessica Alba, which makes baby products that are affordable, eco-friendly, and safe.

This boutique does more for a family than just sell baby products. They support and educate families by offering prenatal, postnatal, and toddler enrichment classes at their Education Center.  Their classes cover topics that all parents will want to know. Expecting parents can learn about Infant CPR, Caring for a Newborn, and more. Mothers can even attend Breastfeeding Workshops. New parents can attend classes that both bond and educate their babies. The Education Center hosts Mommy and Me, Daddy and Me, and Sign Language classes. These are just a handful.

For years, the instructors and staff have been impacting the lives of the families that visit the boutique. Bianca B., the new-owner, had decided to relocate to generate an even better experience for parents.

She said, “I am so honored to be the new steward for A Mother’s Haven.  Working with new families and babies gives me such a thrill!  Our new location is in a family oriented center and is such a great fit for us and a great place for our customers.  I am so excited for this positive change.”

A glimpse of what the new location looks like.

A glimpse of what the new location looks like.

As can be seen, A Mother’s Haven is, “so much more than just a store.” RCW Media Group is excited to work with Bianca and help them increase the positive influence they have in a family’s life by making them red carpet worthy!

Check out their website for more information about the store, products, and classes.


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A Twist on #TBT


It’s only Wednesday, I know. This is not your usual Throwback Thursday post but more of a Throwback Thursday Wish-list. These are the fashion trends that if I got my way would be long gone by this afternoon and the #TBTs of tomorrow.

There are trends that we can’t seem to get rid of. They may even disappear for a moment but when you least expect it they pop back up on the feet of your co-worker, on the head of a friend, or on the arm of Sarah Jessica Parker in Sex and the City. At this point we’re use to it- after that first spotting, the trend will inevitably spread like something contagious, leaving you with trend resentment or less commonly known as dissatisfashion.

The trends that truly irk me are not ones that I believe are just not very cute because hey, to each her own right? No, the ones that really get to me are the trends that honestly just do not make any practical sense. Before anyone objects saying fashion does not have to be practical, let me give a few examples.

Jackets Worn As Capes

It has the arm-holes. It’s a brisk day with a cool breeze. You are holding a Starbucks coffee. Yet, your jacket is laying precariously over your shoulders. It is just senseless! Maybe if you had big plans to stand in one place all day long I could wrap my head around it the way some people wrap their jackets over their backs, but that is rarely the case. We move around, we hail cabs, we text on our smartphones, we grab chap stick from our purses. A jacket perched over our shoulder, looking like it could slip off any minute, makes the simplest activity more difficult. Also, while we’re on the subject, I do believe your jacket would look just as cute, if not cuter, if put on properly. So, the real question is, why? Why do people do this? If you would like to wear a cape I recommend buying an actual cape so you can at least tie the drawstring around your neck and go about your day without having to worry about losing your jacket to a small gust of wind.



It’s upsetting because I really do enjoy the beanie look. Being from Laguna Beach, I grew up on the flannel-beanie combo. Then there came the day when we had taken the beanies too far. They used to be worn in cold weather to keep our heads and top of our ears toasty. The exception to this was a really unfortunate hair day when a beanie seemed like the only solution. However, 2013 hit and all the sudden beanies were taking the hat world by a storm. What once was a winter hat had become an all year round’ “I’m sooo laid back” statement. This is when I began to get a little peeved. Anyone wearing a beanie in 80 degree weather has to be seriously overheating and just trying to keep their cool. There is no doubt that underneath the the rolled-up part of the beanie that sits on the top of the forehead, there are beads of sweat uncomfortably causing forehead acne. So, again, the question is why? Why do people do this? Wear a beanie skiing, wear one with a sweatshirt on a comfy outfit day, even wear one to sleep for all I care, but this trend that somehow makes a beanie at Coachella acceptable needs to go.

Gladiator Sandals 

I don’t feel as strongly about this particular trend but I would have to say I’m getting a little tired of it. There was a year or two where anyone who was anyone had multiple pairs of gladiator sandals, then right as we all expected the trend would die out, gladiators put up a valiant fight, sticking around longer than they ever should’ve. The gladiator sandals that really stands out to me as a fashion mystery are the ones that extend in a web-like manner toward the knee. I’ve never owned a pair but all I can imagine is that they pinch in all the wrong places, suffocate your calves, and rub uncomfortable as you walk. I was happy to see those gladiator sandals begin their decline because I was feeling peer-pressured into trying them out and on the brink of giving in. However, just the other day, my friend showed me a new pair she had just purchased! I’m getting anxious just thinking about what this could possibly mean. Let’s stop these shoes in their tracks and make them tomorrow’s #TBT. Please!


Some trends are just not meant to last. Some end because we realize they are actually not very cute, some because they’ve been around for too long, and some because we realize they just don’t make any sense! So, I say lets leave the question of why unanswered and instead make these fashion trends the trends of the past, and the #TBTs of tomorrow.


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Motivational Monday: TED TALKS


If you are looking to start the day ready to take on the world, look no further. We have compiled five TED videos to help you get inspired and feel motivated. TED is an acronym for Techonology, Entertainment and Design which features “ideas worth spreading.”

Dan Pink: The Puzzle of Motivation

In this video, Pink explored the differences between different types of rewards, the efficiency of reward and punishment and how leaders can motivate more effectively.


Simon Sinek: How Great Leaders Inspire Action

Sinek discusses about how some of the greatest leaders have inspired those around them. Sinek leads a thought provoking talk about his belief that true inspiration is  derived from believing in something strongly yourself, and communicating that belief to others — “People don’t buy what you do, they buy why you do it.”



Sheryl Sandberg: Why We Have Too Few Women Leaders

Sheryl Sandberg, the successful author of Lean In, talks about the lack of females in leadership roles in the workplace. She sheds light on the differences between males and females in the office and offers actionable tips to help aspiring female business leaders to take their career to the next level.


 Andrew Solomon: Love, No Matter What

In this  incredibly motivating video, Andrew Solomon discusses how diagnosis of illness can affect the identity of an individual. He explores vertical and horizontal identities and provides insight on  homosexuality, dwarfism and Downs Syndrome.


“People engage with the life they have, and they don’t want to be cured, or changed or eliminated — they want to be whoever it is that they’ve come to be.”

Jill Bolte Taylor: A Stroke of Insight

This video is about a woman who has dedicated her life researching about psychiatry and schizophrenia, but one day she realized she was having a stroke. Instead of being devastated by the unfortunate event, she thought “This is so cool! How many brain scientists have the opportunity to study their brain from the inside out?” Her talk details her experience of having a stroke, and the nirvana she found as a result.


We hope these tips will help motivated this Monday and help keep your week RED CARPET WORTHY!


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Social Media 101

It has only been a couple of years since the launch of major social media websites such as Facebook, twitter, Instagram and etc., yet these social media platform plays a vital role in our lives. Businesses can look back over these few years and they can notice how social media is revolutionizing everything they do.  For examples, professionals can use these sites to network;  sites such as Linkedin have helped numerous professionals get matched for jobs. Social Media is a key player in customer interaction and promotion of vital materials.

Social Media

However, studies have indicated that businesses are not using these platforms efficiently or decline to participate in social media. With more consumers turning to the internet to find information about a business, a comprehensive online presence is becoming vital to a business’s success. Large old-school businesses  such as Walmart and Best Buy should learn from Amazon’s forward-thinking marketing techniques. They must find ways to reach out to new generation of social media-obsessed shoppers.


Start-up businesses provide the best example of the importance of social media marketing. Rather than shelling out millions of dollars for a short SuperBowl Add, these companies use gorilla marketing techniques by creating viral contents and encouraging their customers to share. Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more. However, this step is difficult as professionals have to be patient and use sales analytics to predict whether their efforts are paying off. At RCW Media group, we specialize in social media marketing and we will use our expertise to help jumpstart and promote your company.



Businesses should continue to update and interact with their customer on these social media platforms. Business should realize that social media the importance of social media with decision making. Not only can it help influence the decisions of the consumer, it can help drive decisions within the business. For example, you can monitor the satisfaction of a product by looking at the number of complaints through twitter within the last month, how many likes on facebook, and etc., We understand that this process is a very time consuming process and not everyone would have the time to be able to extract the most out of social media, so we provide the services to help increase you make the most out of it. Let us simply social media for you. Contact us for a FREE consultation today.

Below is some staggering facts about the importance of social media:

#Socialnomics 2014 by Erik Qualman

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Explore LA

It’s FINALLY Friday! Wanted to share our favorite things to do and places to eat and drink for our readers to check out this weekend! Besides what not to do (taking the 405 freeway on a Friday afternoon, or anytime really). So whether you’re in  The Valley, Santa Monica , Hollywood or Downtown, here is what we suggest!

The San Fernando Valley:


NoHo Arts District can offer you a huge variety of choices. There are more than 20 theatres in the NoHo area, so the possibilites are endless.  On Lankershim Blvd, there are plenty of art galleries, be sure to check out the NoHo Gallery LA. There is a wide variety of artists working in various mediums.

Live music and other performances make the area an artist’s paradise.


Pedalers Fork: Farm to table restuarant serving up the freshest food. It offers a coffee bar, bike shop and restaurant. What to order: Forbidden Salad.


Tiki No: Drinks  here are always delicious. Every drink has just the right amount of alcohol.

Santa Monica:


Bike along the Santa Monica Coastline – You can rent a bike and peddle through 26 miles of the Californian Beachfront.


Boutique Shopping in Abbott Kinney. This area is filled with small stores that cover everything from vintage cake stands to curated, designer clothing.


Gjelina:  One of the few places where everything on the menu  taste spectacular. We love their brunch menu, but be sure to shop early to avoid the long wait. Our favourite thing to order is Gruyere Pizza with caramelized Onion. Save room for dessert, their butterscotch pot de creme is a must!


Hotel Erwin – Enjoy your drink while overlooking the Venice beach coastline. The bar in this hotel gets packed so get there early.

Hollywood/Beverly Hills


Griffith Observatory – This is one of LA’s iconic landmarks. Admission to the building and grounds of Griffith Observatory is free of charge. Come here after 8 to enjoy the beautiful nighttime view of Los Angeles.


INK: This Beverly Hill restaurant, owned by Top Chef Michael Voltaggio, serves up a unique blend of dishes.  Our favourite dish is the Egg yolk gnocchi and of course let’s not forget about dessert, be sure to order Apple (apple, caramel, shortbread, burnt wood semifreddo). This dessert is delicious and really cool as the semifreddo is  served in a meringue type dome that you had to crack to eat!


Eveleigh – Hands down one of the prettiest patios in the city. Share a pitcher of their tequila-infused lemonade and spend the rest of the day relaxing in the shade.


Beverly Hills “Trifecta”–  This street is where you will find all the high end fashion brands. Stroll down these streets for some fashion inspiration.




Downtown Architectural Tour – The walking tours of downtown L.A. provides a great view of history, culture and its current renaissance.


Bottega Louie: This place is filled with gourmet goodies, from macarons to freshly baked pasteries. This place is a food ies’ haven. Our favourite thing to order is the portebello mushroom fries, french toast, beignets, lemon ricotta pancakes and definitely purchase some macarons when you head out.


Perch got it all: great french inspired décor, live music, and an amazing view of the city.


We hope to see you this weekend at our favorite spots! Whatever you plan to do this weekend, keep it RED CARPET WORTHY!

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DIY Fashion

Why Not Just Do It Yourself?

Whether it’s because the economy hit you hard, you’re in your 20s and broke, or like me, spend all your shopping money on food- we could all use a money-saver when it comes to fashion. We are in luck. Reconstructed fashion is very in right now. Between the economy and the eco-friendly craze, there are benefits to creating your own unique clothing right out of your home. Best part about it though is when you get that first compliment and you can proudly say, “yeah, I made it!”


Adding A Personal Touch

A few minor alterations can go a long way when it comes to fashion. Lace has been appearing in the fashion world for a while now and as far as I can tell, its here to stay. If you have an old lace t-shirt or are proactive enough to go out a buy some, you can then use it to add a soft edge to your clothing- a boring pair of jeans perhaps?


Make Something Old New Again

Everyone has the jeans that sit in your closet that you constantly choose other pants over. Should I wear these? Nah, I think I’m going to stick with my favorite pair that I wear every time I get the chance. These perfectly good jeans are neglected, and maybe it’s time to let them go. Or better yet, make them into a piece of clothing you choose. Its the easiest timeless Do It Yourself: turning old jeans into daisy duke cut off shorts. Even more, the cut off urban worn-out look is very fashion-forward. Its as easy as cutting in a semi-straight line.


What The Fringe

Coachella has always been a popular music festival but in the past few years its been gaining recognition more than ever. An entire line of fashion is inspired by Coachella looks. One of the biggest of which is fringe. It’s in at Coachella and it’s in every other 362 days of the year. It adds a touch of boho into your look, giving you a free-spirited vibe without taking you too far into bohemian territory where you may feel you don’t fit in. Best part about it? You can turn an oversized shirt into a trendy fringed top easily.

Its funny how much we will pay for something someone professionally cut to shreds. This is a top from Nasty Gal:

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And this is how you can replicate it easily:







There are ways to salvage old clothes, making them new again. It may seem like a lot of effort but you’d be surprised how fun reconstructed fashion projects can be. Then, once you’re proudly wearing your final product, I promise it’ll all be worth it.


As always, stay Red Carpet Worthy.

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